College students at SUNY Old Westbury tend to be influenced by fashion and new trends in social media. Students have diverse styles, but there are repetitive fashion trends that are followed. One fashion piece that has become popular around campus are Telfar purses.

Telfar was founded in 2005 by Telfar Clemens and is known for being a unisex line. The basic price for a medium Telfar bag is around $202. Many students around campus have noticed that even though the Telfar bag is known to be a bit pricey, it is also a great price for luxury. 

Markea Beazer is a senior at SUNY Old Westbury. She mentioned that she owns three small Telfar bags. Each of the small Telfar bags costs about $150. “I like these bags because it adds on to the African American fashion culture. It can be expensive, but it is a luxury brand after all,” Beazer said. She seeks this brand out because it shows the power and support that African Americans can give to Black-owned businesses. 

Sydney Royal, a third-year marketing student, also loves the Telfar brand line. “It is a Black owned brand; it is a good price and convenient bag,” Royal said. “They come in a variety of styles and colors without changing the look of the bag.” She spent about $350 on two bags.

Telfar also makes limited releases that gain lots of attention.  Students on campus want these popular limited edition bags. One student mentioned they bought the bag because it was trendy even though they do not get the hype for Telfar. 

The Telfar bags make a fashion statement at SUNY Old Westbury. Some students are carrying Telfar bags to show their support for the brand. They believe that Telfar is fashionable.

Social media platforms like TikTok, Instagram, Snapchat, and Pinterest help influence the fashion of college students. One student believes that Pinterest is their way to find new styles. Fashion can transcend gender, everyone can wear what they want and express their own styles without feeling judged.