What is colorimetry?
Colorimetry is “the study of color as a tool for three crucial things in fashion, looking sharp, harmonizing with ourselves and be on point every time with our outfit,” according to an article titled: “Colour your Style: What is Colorimetry?” from lookiero.
Who uses Colorimetry?
People in the artistic world, such singers, and people in the business world use colorimetry all the time. However, others can use colors to improve their appearance and make a positive impression on others.
Why do you need to pay attention to the colors you wear?
Using the right colors that match the color of your hair, eyes, and skin helps to harmonize your image.
You can create good outfits to show your unique style and look fantastic.
Psychologically, the colors you wear help others understand how you portray yourself.
The use of colors is a way to deliver clear messages and promote a brand to make it more likable and generate money.
How to start the Colorimetry analysis for your brand?
Simply come up with a clear objective about what message you want your brand to deliver to people.
Then, pick striking colors and search for their meanings to see if the meaning goes well with the message you want to deliver.
Finally, apply the colors in your brand logo, wait for people’s reactions, and move from there.
How to start the Colorimetry analysis for people?
First, clean your face, sit in a place with sufficient natural light, and take square pieces of fabric with primary, secondary, and tertiary colors.
Next, start putting those fabrics near your face one by one, and start looking to see which one makes you look brighter.
Finally, determine your season and get creative with your outfits by using the appropriate colors for you.
What is your season?
Now you must find the right seasons for you.
People are divided into four seasons based on their tones and shades. So, you need to look at the color of people’s hair, eyes, and skin to categorize yourself as being in summer, fall, spring, or winter.
Summer
People in this category look better when they wear grey or pastel colors. Common characteristics of this group have brown, brunet or natural highlight hair. Eyes tend to be brown, green, or blue. Your skin needs to be pink with brown or grey freckles.
Fall
This group can dress in vibrant, warm hues like brown, mustard orange, and military green. People in this category have reddish, chocolate or gold blonde hair. The eyes should be in brown or yellow tones. The skin needs to be gold and orange tones.
Winter
The best colors are those that are bold and vivid. The best colors to dress in are white, red, and other vibrant hues. The hair colors in this group are dark brunettes or light blondes. The eyes of people should be blue, green, and black. Often, the skin has pinkish or greyish undertones.
Spring
Warm colors are good for this group. Also, colors like salmon suit people in this category well. Usually, people in this group have blonde, reddish, or light brown hair. The eyes are usually light blue with freckles, and the skin is ivory or peach; those changes with the temperature.
Who uses colorimetry?
People in the business world, such as McDonald’s, and people in the artistic world, such as Ariana Grande, use color as a technique to attract attention and deliver a clear message about their personal brand. This strategy results in more recognition and more money for them.
Ariana Grande is one example of how artists actively implement colorimetry. That makes the media direct their attention toward her.
She constantly adds specific colors to her outfits and her hair, depending on the message she wants to deliver.
For the 2014 American Music Awards, Ariana wore a matching metallic set in gold and the iconic red lips, which made people perceive her as a sexy and attractive woman, adding a touch of sensuality to her performance at that moment.
Gold is the color of success and is associated with champions. At the time, it was a good opportunity for Ariana Grande to show with this color how grandiose she is.
Ariana also wore a gray tulle gown by Giambattista Valli to the 2020 Grammys. Her purpose was to look iconic but show that she already had a solid place in the music world. As a result, people ended up talking more about her in all the media.
Gray symbolizes balance, which made it a perfect color to wear for Ariana at the time because she was already consolidated as one of the most iconic singers and most people knew about her.
Diana Ross is another singer who was and is still admired for her glamorous style. Her use of color was noticeable as an artist. She was and continues to be an inspiration.
She wore a purple jumpsuit with a gold coat during the Super Bowl halftime show in 1996.
Gold symbolizes success and is associated with champions, as previously mentioned. She wanted to remind the public how successful she was as an artist at that moment.
Purple means security and royalty, which were characteristics that emphasized the status of the singer as a diva.
The combination of gold and purple is appropriate for an artist of Diana Ross’s caliber to send a clear message, and that message is one of how dominant her presence as an artist and how firmly established she was at the time in her career.
In the business world, companies like McDonald’s and Frugal Bookstore use colors as a marketing strategy to psychologically influence people’s perceptions of their brand. This way, people can recognize the brand easier.
McDonald’s uses red because the color stimulates hunger and is extremely attractive, points out Julien Rath in her article, “How these 23 brands are using colors in their logos to influence their customers” from businessinsider.
Yellow is associated with happiness and is the most visible color in daylight; therefore, McDonald’s uses that color as part of their logo, according to Morgan Cutolo in her article titled “The Real Reason the McDonald’s Logo Is Yellow and Red” from Reader’s Digest.
Frugal Bookstore, Inc. is a company owned by an African American couple and located in Roxbury, Massachusetts.
The company uses the colors blue and yellow in their logo to attract people.
Blue means trust and brings the customers a sensation of calmness and stability, making the bookstore a place where people want to go to read and relax but also buy books and other similar products.
Yellow makes the logo more visible. For that reason, people are visibly noticing the place and entering to explore.
