Beyonce Announces New Hair Care Line: “Cécred”
Photo credit: instagram.com
It feels so good to be alive. After taking over the world with her Renaissance tour, Beyoncé has announced the launch of her first hair care line: Cécred (pronounced like the word “sacred.”)
In May 2023, the multi-Grammy-award-winning singer dropped hints of the hair care line in a carousel Instagram post. In the first photo, she was seen sitting in front of a vanity mirror holding a curling iron surrounded by unmarked bottles of cream. The photo sparked rumors that the star was planning to launch a hair care brand.
The second photo shows a young Beyoncé getting her hair done in what’s presumably her mother, Tina Knowles’, hair salon. In the last photo, Beyoncé shared in a note her experience growing up and working in her mother’s hair salon. Beyoncé said, “I can’t wait for you to experience what I’ve been creating.”
According to Glamour, Beyonce posted a teaser video on Instagram that featured footage of her mother’s former Houston hair salon. The video cuts between old footage from the hair salon and women washing and styling their hair. At the end of the video, Beyoncé appears in the blink of an eye. In a second teaser video, Beyoncé confirmed that the hair care line “rumors are true.”
In the first teaser Beyoncé posted, the clips featured women of different hair textures and racial backgrounds. Perhaps the products will cater to different hair textures and focus on maintaining the health of color-treated hair.
Beyoncé’s colorist, Rita Hazan, said, “The health and quality of Beyoncé’s hair is most important for both of us,” in an interview with Harper’s Bazaar. “Beyoncé and I are always on the same page when it comes to keeping her hair healthy and its overall color.”
On February 20, the details of the hair care line will be revealed when the line launched on cecred.com.
